AdSeeData has four metrics you could use to measure the performances of your competitor's campaigns.
Duration: How long the advertising has been launched
Views: the views of the video that generated from Facebook
Like: the like of the ads that generated from Facebook
Heat: It means estimated impression which gives you a nice idea of how many times the ads were seen by the person and ad budget idea through the lifetime of the campaigns when the ad was scan by our system.
The low conversion will make us give up on the ad and try creating another ad. We will increase the budget and extend duration when ad works well which would get high impression, heat, and views.